2009年9月4日星期五

[香港]維他奶「Stand by Me」電視廣告



相比去年相信沒啥人會記得的口號「一小步,一進步」,這一次維他奶的宣傳口號「Stand by Me」明顯易記得多。新廣告集合眾人的愉快表情,再加上重新作曲的廣告歌,效果亦比上次的「一小步,一進步」好得多。(畢竟,維他奶最成功的廣告,正好是「眾人+廣告歌」)。且看這個新的宣傳策略會否繼「童年現在一般可愛」後,成為另一個經典吧。

可惜的是,維他奶的網站從來都是慢半拍,要看新廣告的朋友,先看上面的YouTube片段吧。

2009-09-07 - 追加「製作花絮」:

1 則留言:

Unknown 說...

I am a local bought up during the 80's and 90's and saw many good TV commercials during my childhood. This TVC is very good one, it reminds me I'll still young and ignite the fire in my heart again. It 's good to have it as part of the collective memory for HK PEOPLE. We have lost too much HK STUFFS after 1997 and under the leadership of Donald Tsang. Hope it would become another HK TVC legend after the 80's HI-C LEMON TEA series. WELL DONE......VITASOY.WELL DONE ....HK PEOPLE. THAT'S WHAT WE NEED.
from:A DIAMOND TAI student