[新加坡/香港] DirectAsia.com Robin Hood

根據來自新加坡的保險公司 ﹣ DirectAsia CEO Simon Birch 表示：

So far, advertising for insurance here has remained traditional and rather boring. You know the ones with impossibly good looking families with perfect teeth standing under umbrellas etc. Our latest campaign aims to change all that, as well as change people's negative perceptions about the way insurance is done.

沒錯，保險廣告很多時候都很悶蛋。不過，選用「羅賓漢」為虛擬代言人又能夠令保險廣告更有趣呢？要看看 DirectAsia 日後如何繼續利用「羅賓漢」來宣傳了。